If lobster is an add-on on your menu, why not feature Alaska crab—or even make the switch?

As operators look to balance premium perception with profitability, Alaska King, Snow, and Dungeness crab offer a compelling—and often underutilized—opportunity.

A More Flexible Definition of Premium

Alaska King crab delivers that unmistakeable “center-of-the-plate” wow factor. Snow crab brings approachable indulgence and shareability. Dungeness offers a sweet, delicate flavor that signals culinary credibility. Together, they give you a range of premium—not just one note.

Built-In Menu Versatility

From King crab legs as a signature entrée, to Snow crab clusters for boils and platters, to Dungeness in pastas, salads, and cakes—each species opens up a wider range of menu applications across dayparts and price points.

Smarter Cost Engineering

Not every guest needs (or wants) lobster. Alaska crab allows you to tier your menu: high-end (King), mid-tier indulgence (Snow), and chef-driven differentiation (Dungeness)—all while maintaining strong perceived value.

Operational Advantages

Consist sizing, high-quality processing, and ready-to-use formats make Alaska crab easier to execute in today’s labor-constrained kitchens—without sacrificing presentation or experience.

Stand Out by Rethinking “Premium”

Lobster is expected. A thoughtful Alaska crab program—leveraging King, Snow, and Dungeness—signals intention, expertise, and more dynamic seafood offering.

Your Direct Source for Alaska Crab

At Keyport LLC, we’re proud to be the nation’s premier processor and supplier of Alaska crab—helping operators unlock the full potential of King, Snow, and Dungeness across their menus. If lobster is your default add-on, it may be time to rethink what premium looks like. Learn more about our premium crab offerings here!