As people become more intentional about what they eat, seafood is growing in popularity. Diners are no longer choosing between health and experience; they’re looking for both.
This puts crab in a unique position.
On a menu, not only does crab capture attention and signal premium, it delivers excellent nutritional value to diners.
A Premium Protein That Holds Up Nutritionally
Across a wide range of everyday foods, Crustaceans (crab) rank in the top 25% for overall nutritional value. This outperforms many traditional center-of-the-plate proteins.
Including:
- Beef
- Pork
- Chicken
- Even plant-based options like Tofu
Crab is rich in high-quality protein, essential amino acids, and vitamin B-12. It’s also naturally low in fat while providing beneficial omega-3 fatty acids, which are widely associated with heart and brain health.
For consumers, this matters. Crab isn’t just a luxury offering, it’s a nutrient dense protein that aligns with how they want to eat.
How Health is Driving Seafood Demand in Foodservice
According to research from Alaska Seafood Marketing Institute (ASMI), 60% of consumers are eating more seafood because they see it as a healthier alternative to traditional proteins. This research also found that 40% of consumers want to see more seafood appetizers and entrees in comparison to beef, chicken, and plant-based proteins.
This research identifies clear opportunity and Keyport crab can help take advantage of it.
Featuring crab allows you to meet this increasing demand for healthier protein options while still maintaining perceived value on your menu. It’s the perfect mix of health and indulgence.
What This Means for Your Menu
What should be clear is that crab isn’t just a high-end offering, it’s role on the menu has changed. Today, it’s a nutritionally strong and versatile protein that fits where consumer preferences are headed.
Keyport is America’s premier processor and supplier of Alaska King crab, Snow crab, and Dungeness. With industry leading product knowledge, our team of Crab Experts can help you decide which crab is the best choice for your menu. Get connected with our team here!