Keyport is pleased to announce that William Rogers will be joining Keyport to help manage the rapid growth of Keyport’s retail packaged seafood meals and drive the expansion of Keyport’s crab & fin fish business.

William was most recently the Fresh Sales Director/Key Account Manager with Icicle Seafood, Inc. (Cooke Aquaculture) and previously held positions with Icicle as a production and QC manager.

While William is leaving his colleagues at Icicle, he’s looking forward to working for Keyport. “Keyport is dedicated to expanding its product line and bringing more innovation to market. There’s a great opportunity for growth and I am excited to join the company,” said William.


William was born and raised in Washington and holds a Bachelors of Science in Natural Resource Management from Oregon State University. Prior to joining Icicle, William commercially fished for four seasons on a salmon boat in Alaska where he learned about the seafood business at the boat level.

When asked why Keyport was looking forward to having William join Keyport, Mark Pedersen, CEO of Keyport, explained, “William brings a lot of great experiences from his time at Icicle. While we value his sales skills, William also has solid knowledge of operations, processing and quality control”, said Mark Pedersen, “William has a well-rounded background, and we think his energy and enthusiasm will be a great addition to the team.”

William will be joining Keyport as a Business Development Manager focused on selling Keyport’s value-added products to mid-market retail accounts and he will also be responsible for expanding Keyport’s finfish and fresh seafood categories. William lives and works in Edmonds WA, the location of Keyport’s new headquarters.

About Keyport LLC:

Keyport is a global seafood producer best known for top-rated crab production and distribution. Keyport is based in the seaside community of Edmonds, WA.

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